Get Your Blood On

Vampire lovers, it’s time to get your blood on. I am not really a fan of vampires, blood, and gore, but I can’t resist a cool fashion trend no matter where it comes from, so I have to say I am just a little excited about the latest trend from the crypt.

The (too scary and gory for me) HBO television show has teamed up with cosmetics company Tarte and come up with a makeup line inspired by...what else? Vampires. More specifically the show itself, True Blood. You can read the whole story here.

This makes me think back to the Twilight movies and the last time vampires influenced fashion. Folks were wearing the color black, goth-inspired clothes, and black leather in the middle of summer. Vampires aren’t my thing, but I loved the vibe they created as far as fashion goes, so although I was traumatized by the movie, I didn’t mind the fashion angle one bit. I am glad though this time around the trend has been translated to something a bit more season-friendly for this heat, and I bet I am not the only one.

The cosmetic site quotes Maureen Kelly, founder & CEO of Tarte: “We're thrilled to announce the launch of our new fall 2011 limited-edition cosmetics collection, tarte™ for True Blood™. We believe that this new line captures the soul of the supernatural hit television series and combines it with tarte's essence of high-performance natural™ formulas and trendsetting, iconic products … As loyal Truebies of the hit series, we're absolutely thrilled to be working with HBO and the True Blood, team including the amazing Brigette Myre-Ellis."

I do love a sexy shade of dark red lipstick. It's possible the shade may not have the same exact effect it does on pale vampire skin on me, but I am still looking forward to giving it a try. I have used several Tarte products before, so I am feeling pretty confident. In her gushing, Maureen Kelly pointed out that the collection remains true to the brand with natural formulas, healthy ingredients, and eco-chic packaging, so that’s another plus for piquing my interest.

James Costos, HBO’s Vice President of Global Licensing, told InStyle.com, “Even into its fifth season, True Blood continues to be wildly popular in pop culture so we are always looking to provide new ways for fans to engage with the brand.”

I have to agree it’s clever; like I said, I don’t watch the show and probably won’t start, but I still will be checking out the cosmetic line. I am definitely passing on the scented products, but the lipstick, called Bite Me and described as blood red, has my name written all over it. The site states the line will be priced $25 to $60 on HSN and hsn.com starting August 9th.