An Autumn Day with the Hilfigers

What’s a change in the fashion seasons without a visit from the quirky Hilfiger family? I have a sneaky feeling that these folks might not be related, but I like the whole idea, and think the ads are well-done and entertaining

It’s become an unofficial tradition of mine to see what these folks wear as the seasons change. I have been getting a kick out of these ads since holiday time last year. Now that fall is approaching, once again the Hilfiger gang is all together showing off their seasonal duds. I like to create a little backstory or event for the group in my mind. This time around, it looks like they are posed for a photo op to remember a beautiful fall day.

This ad isn’t as entertaining and quirky as some of the others (maybe some of the more zany folks could not make it), but it’s just as cool-looking. I would not call myself a hardcore Hilfiger fan; the logos bother me. I think it makes it hard to mix and match with other brands or change up the look of a garment. There isn’t any Hilfiger clothing hanging in my closet, and there may never be, but this designer has become one of my favorites when it comes to advertising.

The designer has always had an all-American vibe to me that seemed limited to a certain customer. More recently, he has been using a mixed bag of folks who are quite diverse in age and appearance to model, and I think it works for a broader appeal and a little entertainment.

You may not see your style of dress in his advertisements, but because of the array of models he uses, you can probably see yourself. This time, the older folks seem to be missing, but maybe they are at home setting up for high tea, lunch, or dinner. The people in the picture look like they won’t be getting their party on as hard as they did last holiday season. So I am going to imagine they had a wild and crazy night, and a lot of them are still sleeping in.

There are quite a few current trends going on menswear vibe for both men and women. There is a lot of borrowing from the boys, but with feminine touches like cinched waists, ladylike gloves, and handbags. The guys are also working their extra accessories, like Great Gatsby-inspired pocket squares and paperboy caps.