Born Again

I may sound overly melodramatic, but I can’t help but be surprised at how much this brand has changed since it first appeared on the scene. Born footwear has been around since 1995, and has maintained a strong presence in the industry. But what is interesting is when I look at the current styles available and compare them to how they used to look, it seems to me this brand has been born again.

I always considered Born to be a quality brand, just not my style. The brand has always had a reputation in the industry for shoes that are made with top materials. According to one of the retailers who carry this brand, 6pm.com, Born shoes “get their comfort by using the art of ‘Opanka’ which is hand-sewn construction combined with the finest quality materials. This process allows Born to craft shoes that are durable, lightweight and flexible, allowing the wearer to walk as if barefoot. In addition, soft supple leathers and shock-absorbing foam ensure the foot is wrapped in comfort.”

It’s been tempting, and I have wondered if my passion for fashion is keeping me from an incredibly comfy pair of shoes. I hate to admit it, but I always pass because Born is not exactly what I would call a “high fashion” brand. Nothing against them; I think it’s part of their charm that they have a distinctive look; I just never found a pair that would fit in with my style of dress.

That is hardly the case now. Lately, I have been surprised by the brand’s presence in fashion magazines like Elle, and by the fact that several pairs actually caught my eye. It appears that now it’s the shoe styles and not just their reputation that secures them a spot in the world of fashion footwear. The brand still maintains its distinctive qualities, but if it weren’t for the name on the ads, I would easily believe they were from another brand.

It’s interesting that Born, to quote 6pm.com, “Was created to fill a void in the footwear industry during a time when consumers demanded comfort, but had to sacrifice style in order to get it.”

The company’s new look, or rebirth, as I like to call it, is impressive, and it makes sense to keep up with competitors, but I am a little disappointed the company gave in to peer pressure and now looks like so many other brands.