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No, it’s not a crafting clay and it’s not the name of an up-and-coming hip-hop artist. It turns out that it’s actually the name for fans of MMA fighter Floyd Mayweather Jr. and a company that sells party items. In the fashion world, flomo is the name of the newest print to hit clothing and accessories. Don’t like the name flomo? It’s also been dubbed “flamo.” Versace calls it “floroflage.” The trend is so new that the fashion industry hasn’t even decided on a name yet. The names, like the print itself, are the combination of floral and camouflage.
Flomo layers a delicate floral pattern over camouflage. These prints are in bold colors, nothing like the muted colors that are typical of camo. Refinery 29 points out that it would really only help you blend into a field of wildflowers, but some of the bright colors might not even let you do that. The colors are also much brighter than we’d typically see for fall, despite the fact that these looks have been introduced for autumn.
These hybrid patterns have been used by Rag & Bone, Erdem, Hurley, and Yigel Azrouël. Versace has their own take on the pattern for their men’s fall 2012/2013 line. It’s starting to look big for spring, but do we really want it to?
As with any pattern, some of the versions are in fall shades and look like you could wear them in real life. Others make your eyes go funny. Some look like paint was splattered over the fabric, or in the very worst scenario, that someone ate a lot of small, brightly colored candies and threw up on a laundry pile. Versace’s floroflage for its 2012/2013 menswear looks like the clothing was attacked by multicolored paintballs. So far on Sodahead, 71 percent of users think that the trend is stupid, while 29 percent think it’s sexy. Most of the prints I have seen so far have made my eyes hurt because there is so much going on.
If you don’t want to layer the floral print directly on top of the camo print, Hurley has a solution. They kept the patterns separate but put them both on one hat, so the top is camouflaged and the brim has a tropical floral brim. The colors don’t even go together, so I can’t support the hat.
Are you thinking about hopping on the flomo/flamo/floroflage trend? Are you with the Sodahead users? The trend will likely get bigger before it goes away, so prepare your eyes for the bright, busy patterns you may soon see everywhere.