Mommy and Me to the Max

Fashion-conscious mommies, hold onto your Garanimals; the latest designer name to hit the world of children wear is the ultra-fabulous design duo Dolce and Gabbana.

Planned or not, sounds like this line is just in time for fashionistas in training to go back to school. According to styleite.com, per WWD, the collection hit stores in July and includes “innerwear, beachwear, accessories, and footwear, targeting newborns and boys and girls up to age 10 … there is also a unique and exquisite division dedicated to the baptismal ceremony.”

Styleite.com calls the line cute. Anyone familiar with Dolce and Gabbana knows that isn’t exactly the look they are known for. But much to my surprise, I completely agree. The line is adorable. Since it’s children’s wear, I obviously didn’t expect black lace, corsets, and heels, but I didn’t expect it to be, for lack of a better word, cute. 

The line doesn’t look overly high fashion; in fact, it’s similar to the high end of The Gap, or what I might envision if Banana Republic or J. Peterman did a kiddie line. Styleite.com reports that both Stefano Gabbana and Domenico Dolce interviewed moms to ensure their tiny duds would be practical, as well as pretty. I think they did an excellent job translating that feedback into their line. You may have expected sexy gowns and sky-high heels when you read how Gabbana was quoted as calling the line a “miniature version for our signature line.”

What I particularly like is that the line has the duo’s personality and flair all over it, but not every item is emblazoned with their logo. I think the ads are darling; the outfits are tiny versions of what an adult might wear, and although some of the poses mimic adult gestures, they are charming, not provocative or disturbing in any way. The kids look like kids and their outfits are appropriate, but what I think is clever is that most of the clothes could be worn by adults, minus a few bows here and there, and of course a few sizes bigger.

I can definitely see this line as a big hit with celebrity moms, especially if they are fans of Dolce and Gabbana themselves. It would be a darling, but pricey, way to do some “Mommy and me” outfits, even if it’s just for the label.

I am not sure how this will go over with the everyday mom, but I know I would not have minded getting a Dolce and Gabbana hand-me-down back when I was a little fashionista.