Only Want One Brand? Pick J. Brand

The denim trend isn’t making a whole lot of noise, but it’s still one of the hottest things in fashion. And one of the hottest denim brands now carries more than just jeans. If you’re a fan of their jeans and keeping your wardrobe within a few labels, check out what’s coming down the runway for fall 2012 from J. Brand.

In addition to their jeans being available in other colors and fabrications like leather, the brand has an interesting line of tops and accessories to choose from. The pieces are basic as opposed to high fashion, but you will find several hot trends for color, style, and fabrications in the J. Brand line. Even if you don’t stick to one brand, the pieces look like they will work easily into existing wardrobes and work with other lines.

J. Brand is relatively new to the fashion game; it joined the denim scene in 2004 and it quickly managed to capture the spotlight
 in the fast-paced and competitive fashion game. Within in a short time, J. Brand branched out to cover men’s jeans with the same success of their women’s jeans. Over the years, the brand was also able to add quite a few model and celebrity names to its growing number of fans, like Rihanna, Ashley Simpson, Chris Colfer, and Shane West. Along the way, J. Brand also secured advertisement spots in major fashion magazines, online and in retail stores like Barneys New York, Neiman Marcus, Bergdorf Goodman, and Saks Fifth Avenue.

In addition to their own styles, the brand was responsible for denim collaborations with such famed designers as Hussein Chalayan and Proenza Schouler. Key J. Brand pieces were featured in both designers’ Fashion Week catwalk shows and a biker-chic capsule collection.

The brand has had continued success as it ventured past denim jeans and into other items of clothing and accessories. I like to mix and match my labels and I would rather spend on other items than jeans, but I will be definitely checking out J. Brand for other cool fashions this fall.

J. Brand currently doesn’t include footwear or jewelry, but considering how quickly this once denim-only brand jumped into the rest of the fashion game I am guessing it’s just a matter of time before we see other accessories, shoes, and boots coming down the runway bearing its name.