Proenza Schouler’s New Denim Line

Along with several other sources, nymag.com reported that design duo Proenza Schouler‘s denim line is due to hit retail stores this month. I guess it is true after all: you can never have too much of a good thing.

As much as I love denim, especially jeans, I can’t say I am all that excited about the news. I am a fan of Proenza Schouler and would not mind owning a few items, but often when higher-end labels do denim jeans, they tend to “overdo” it. Most designer and high-end label jeans end up with too many embellishments and details for my tastes, especially on the pockets.

But I digress…a little. According to Lazaro Hernandez, one half of Proenza Schouler, Jack McCollough, the other half of Proenza Schouler, stated the denim line will be “super anonymous.” In fact, Jack McCollough describes the line that includes skinny, boyishly cut, and high-waisted denim as “kind of dorky” and “super clean.”

I love the dorky reference and the line actually sounds very cool and worth checking out. I am definitely not a fan of conspicuous denim consumption, so my interest is definitely piqued. What I mean is I don’t have the cash or the desire to make sure my backside announces how much my jeans cost.

The duo went on to say there will be no “whiskers,” that funky whitish treatment given to some jeans, no bells, whistles, or signatures. The jeans still sound very cool, especially because there are no obvious telling signs for the brand. High-rolling fashionistas will fly under the radar in these jeans whether they want to or not. But my enthusiasm fizzled as it might for others on a budget, or who want folks to know the brand they are wearing. No one will know they are Proenza Schuler, but the price tag that is set to range between $255 and $295.

All of the styles will be available in solid black, bleached indigo, and creamy white, unlike their J. Brand collaboration. I imagine both designers hope they will be flying off the shelves. Nymag.com also mentions that the high-end design duo has also started construction on their first boutique, which will open on Madison Ave in NY at the end of the year.