Starving for Fashion

Whenever I come across a fashion label that has an interesting name, I feel almost compelled to check it out and keep tabs on it. Such was the case with Young Fabulous and Broke.

In case you’re not familiar with this brand Young Fabulous and Broke was started by Heidi Cornell, who the company website calls an “industry icon.” I had heard of the line before; it’s not exactly my style, but what kept me interested enough to keep it on my radar was watching the woman who started it when she appeared on season 2 of The Millionaire Matchmaker.

I didn’t pay much attention to Heidi Cornell before the episode, but I could not help but be impressed by how she handled being on the show and the fact that in addition to being a successful entrepreneur, she is also a single mom.

I did a little sleuthing on Heidi and learned that she founded her company after working in the industry for a few years. I am sure it was less glamorous and more difficult than it sounds, but according to Askville, she went from being “a Calvin Klein sales rep, and quickly moved on to product development for major clothing brands. Now she is the CEO of her own company, which launched a t-shirt line called 32 Flavors.”

The site describes the line as the “quintessential LA brand … inspired by young Hollywood.” The site also lists a very impressive list of well-known celebrity fans, such as Megan Fox, Sienna Miller, and Blake Lively.

It’s not something I would buy, but I think the designer hit the nail on the head as far as her inspiration and the look she was going for. The pieces all work together, and you could easily mix and match within the line to come up with several different looks and outfits. The fabrics she uses are obviously perfect for LA weather and summertime, but the colors would work for transitioning to fall in most other places too.

I could see myself wearing a few of the pieces, and although the designer does have a particular look and style, some of the solid pieces seem like they could easily blend in and be worn with other lines.

I am sure the prices reflect the material, details, and craftwork, but I wonder whether the line is for those who are young, fabulous, and broke so they can look good…or for those who will be young, fabulous, and broke after buying this line.