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There’s nothing like being second best. Justin Bieber doesn’t seem to mind, though, as he celebrated the milestone of reaching 25 million followers on Twitter, making him the second most followed person on the social media platform after Lady Gaga.
Beiber has been working hard lately, encouraging his fans to spread the word and help him reach 25 million followers. Like lemmings, they abided and helped the 18-year-old megastar fly past the goal by a few thousand followers on Monday.
Bieber acknowledged his new position with the tweet, “25 sittin on 25 mill #drakelyrics #motto."
Bieber clearly knows how to play his hordes of female teenage fans: by making them feels special and trying to sound connected to them personally. Although connecting personally to 25 million people is not actually possible, Bieber’s fans seem to be all too happy to overlook that small fact.
A couple of weeks ago, Bieber said that he has "inside jokes with almost 25 Million people. Me and my fans...my beliebers....we got something special...."
Always the marketing pimp willing to over-hype everything related to his new albums, Bieber also shared the first photo of his new music video for the song “As Long As You Love Me” via Twitter.
As sarcastic as I am about the gullibility of teenage girls, it must be admitted that Bieber has captivated fans of all ages. For instance, just three days prior to his 25-million milestone, employees at Twitter’s home office in San Francisco performed a flash mob lip-synching to Bieber’s hit song “Baby.”
The current Queen of Twitter, Lady Gaga, is still safely in first place with more than 27 million followers, but it looks like Bieber has his sights set on surpassing her. It’s going to be a battle of the pop stars – the occult versus the boy band (without the band).
Bieber’s fans have had their sights set on Gaga since she originally surpassed him in March to become the number one followed person on Twitter. As with all popularity contests, there has been some foul play involved as well, with some people dedicated to creating fake accounts in order to up the number of people supposedly following each star, while other fans have encouraged their peers to either unfollow Gaga or Bieber.
We’re just waiting for Alec Baldwin and Charlie Sheen to come back on Twitter and vie for a top spot as well. Now that would be a fun battle to watch!