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Celebrities and Pets are two things that Americans love unconditionally – unless they bite (bad Mike Tyson!). Who would have thought it would be a 49-year-old eyeliner-wearing, bandana-sporting, long-haired rocker to put these two puzzle pieces together? In other words, Celebrities and Pets are two things that Americans love unconditionally – unless they bite (bad Mike Tyson!). just launched is his own line of pet accessories.
Found exclusively at PetSmart, Michael’s features 50 different products intended “to rock your pet world.” What dog wouldn’t want to show off his tough guy side at the dog park by sporting a skull and crossbones pleather vest and a studded leash?
Michaels told Today’s website that he had a hand in designing each product. “Even the cat products have got a rocker vibe. But all of it is useable, fun,” he assured.
“What I live for is to be creative in general … and [PetSmart] just really got my ideas,” Michael said of his collaboration with the major pet store’s designers.
Michael said he listened to some of his favorite music while coming up with the prototypes of some of the toys, and would often test them out on his pups at home. So which ideas are Michaels most excited about?
“Doing stuff like this is like having kids – I love all my kids the same, so I treat all with the same amount of respect, but personally, as an owner of bigger animals [Michael owns German Shepherds and Siberian Huskies.], I love the toys that you can throw.”
Michaels’ line includes toys such as a rubber ball with a bandanna on it (the rocker’s signature style includes a red bandana around his head), a chewable tour bus, and stuffed animals adorably named “Rocco the Road Dog” and “Punk Skunk.”
Technically, Michaels isn’t the first celebrity to break into the pet products business with their own line; Martha Stewart beat him to the punch in 2010. Michael’s rocker-inspired products are a far cry from Stewart’s pastel and plush products. To use a dog analogy, Stewart’s line is the toy poodle of dog accessories, while Michaels’ is the Rottweiler.
“I’m pretty sure than none of my shepherds or any of my dogs will be wearing any of the pink tutus [which are offered through Michaels’ line],” the rocker said. “I don’t think Diesel, my guard dog, would want to wear that.”
It will be interesting to see if Michaels’ venture inspires any other celebrities to create their own line of pet accessories. Wouldn’t you just love to see what George Clooney could do to a labradoodle, or what Miley Cyrus would come up with for her adorable husky puppy?