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If you’re a blogger, business owner, or retailer, you are seriously missing out if you’re not on Pinterest. Pinterest has exploded and become a driving social media force in line with Twitter, Facebook, and Google+. Don’t dismiss Pinterest as a passing trend: Get on the bandwagon now, because it’s about to transform into a rocket ship.
Pinterest is a great way to spread your message, get your product out there, and engage with consumers or readers. For some bloggers and businesses, success on Pinterest has turned into booming readership and a boom in orders – more than other social media site, Pinterest shows results.
Don’t waste valuable time or opportunity by not taking the Pinterest movement seriously. Invest consideration and care into making the most of your profile and account.
Here are ten things you should be doing on Pinterest, especially if you’re a business or blogger:
1. Add a “pin it” button to your website: This is a no-brainer. The first step to making the most of your Pinterest presence is adding a Pinterest-issued “pin it” button to your site. You can do this on any website, and it’s especially important on blogs and e-commerce sites. Add one general Pinterest button to your homepage (this can link to your profile) and include a “pin it” button on all blog posts or all product pages to prompt visitors to pin images from that particular page.
2. Optimize your account info: Carefully fill in your profile info so people can easily find you and want to follow you. Use the most recognizable name as your username and first and last names on Pinterest. Fill in your “about” section with a thorough description that includes SEO-friendly keywords.
3. Pin videos: You can pin videos! Many people have yet to realize this, but pinning videos is an awesome way to boost viewership and engage with people. Pin product videos, tutorials, etc.
4. Edit links: You can edit the link of every pin. Make sure it’s going exactly where you want it to, and also to a proper page that won’t confuse visitors and cause them to “bounce.”
5. Write meaningful captions with keywords: Don’t waste your caption space! Write detailed captions with keywords and hashtagged keywords. This helps Pinterest searchers find your pins!
6. Add links to captions: Some people are not Pinterest-savvy, so make it easy for them – include a full URL link in every caption. It can’t hurt; it can only help drive traffic!
7. Add prices to pins: Pinterest creates a nifty little price icon when you type a price (start with a $) in the caption…and pins with prices are included in the “gifts” section. Don’t miss that opportunity to be found and seen!
8. Make tall pins: Pinterest doesn’t restrict height on pins, so include some tall ones that grab people’s attention and take up lots of Pinterest real estate.
9. Research what works: Look at the most popular Pinterest pins and visit your site’s Pinterest source page (pinterest.com/source/YOURWEBSITE.com) to research what people like and care about.
10. Make info visual: The most important thing you need to do is make all of your content visual in order to make it Pinterest-friendly. Have lengthy blog posts about finding love? Whip up an infographic or image that captures some of that info so people want to pin it and share it on Pinterest.